Greece Sues Over Adidas Drone Show Above Acropolis, Citing Heritage Law Breach

Greece's Ministry of Culture is taking legal action after a drone light show, allegedly organized to advertise Adidas, projected images—including a giant sports shoe and the Adidas logo—over the historic Acropolis. Authorities claim the event violated strict laws protecting antiquities and the integrity of the UNESCO World Heritage site. The ministry has announced lawsuits against all responsible parties, emphasizing the importance of safeguarding national heritage from commercial exploitation. The incident has sparked public outrage and renewed debate over the commercialization of cultural landmarks. Adidas has not yet commented on the allegations.